Show and Tell Hawai'i

Billboard taps Jack Johnson for his eco-friendly philanthropy

September 29th, 2010

You go, Jack!
Jack Johnson, Haleiwa resident who is an environmental activist and a singer-composer of international acclaim, will receive the Humanitarian Award at the Seventh Annual Billboard Touring Conference & Awards Nov. 3 and 4 in New York City. The honor recognizes the eco-friendly and philanthropic work of Johnson and his wife Kim.
Rush, the socko rock trio, will be bestowed the Legend of Live Award, acknowledging the act’s contributions to live music, touring and connecting with fans through the concert experience.
Johnson combines a career of pop music with a mission of philanthropy; though his Kokua Hawaii Foundation and the annual Kokua Festival in Hawaii, Johnson is immersed in a range of environmentally-conscious and philanthropic projects embracing school and community needs.
His 2008 tour set a precedent in the music industry, with its eco-friendly, green-conscious elements. In conjunction with that tour, Johnson launched the All At Once campaign and donated 100 per cent of his tour profits to local non-profit partners through his Johnson Ohana Charitable Foundation.
Johnson’s 2010 “To the Sea” tour, in support of his latest album, also will donate all proceeds to charity and maintain sustainable eco-efficient elements.
“Jack Johnson’s efforts toward promoting environmental awareness and sustainability clearly reflect a deep personal commitment,” said Ray Waddell, Billboard’s executive director of content and programming for touring and live entertainment. “When it comes to his career, Johnson never places profits over doing the right thing. Billboard is thrilled to recognize Jack Johnson’s ongoing dedication to making this world a better place.”
The Kokua Festival, created and produced by the Johnsons, is in its sixth year. The festival raises funds for the Kokua Hawaii Foundation programs and serves as an international environmental education event that employs some of the most sophisticated and advanced green practices in the live music industry. The Johnson Ohana Charitable Foundation has made over $750,000 in donations to date, and as part of the 2010 world tour, will offer direct and matching donations to All At Once partner non-profits.
Rush – Alex Lifeson, Geddy Lee and Neil Peart – will be honored for its legacy career —more than 40 million albums sold over the past 35-plus years, millions of concert tickets sold since 1974. The band’s 2010 “Time Machine” tour played 45 shows in the U.S., Canada, and South America to sold out houses.

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