“Hawaii Five-0,” which has completed its first season of Island filming but has not yet been confirmed for an expected pick-up for next year, already has a syndication deal. The procedural drama, the No. 1 hit of the 2010 fall season, has been tapped by TNT for a cable network launch in summer 2014.
TNT must know what CBS hasn’t yet told us: That “Five-0” has a future in primetime and a potential to reap rerun gold on cable.
The drama, a reboot of the original Jack Lord hit from 1968 to 1980, will be gearing up for a life of repeats on the cable front. CBS Television Distribution has snagged a deal in the low-to-mid-$2 million range, according to reports in The Hollywood Reporter, a trade publication. Life in syndication grows a franchise, — “Law and Order” (and its spin-off variations) and “NCIS” on USA are prime examples of money in the bank — and TV series generally don’t cross the rerun bridge unless they have at least five seasons to justify a deal-maker.
So the TNT deal, after a single season (which still has new episodes to screen), is good for Hawaii — including tourism here.
“Five-0” has been widely promoted by CBS, resulting in viewership of 12 million weekly. The show’s premiere attracted 14.2 million, peaking to a season high of 19.3 million in January, making stars of the ensemble of Alex O’Loughlin (Steve McGarrett), Scott Caan (Danno Williams), Daniel Dae Kim (Chin Ho Kelly) and Grace Park (Kono Kalakaua). Caan even earned an Emmy nomination earlier this year.
Every week, executive producers Peter Lenkov, Alex Kurtzman and Roberto Orci focus on a potent mix of eye-filling Island scenery with explosive chases and crashes, action-accented scripts fused with backstories about ohana (family) — with an extra helping of Island culture along the way.
Would you be among the cablers reliving the life of H50 three years from now?