Did tats and skin win it for ‘Hawaii Five-0’?
After trailing the competish in its second season on air, CBS’ ''Hawaii Five-0'' finally got its game back with its battle with ABC’s “Castle” in preliminary overnight Nielsen ratings figures.
Was it the tats and the shirtless Alex McLoughlin as Steve McGarrett, in a storyline involving fisticuffs in the chain-link cage, or did the boost in viewership come with Daniela Ruah from “NCIS: Los Angeles,” guest-starring in a cameo appearance?
Or: are the scripts improving?
No matter; “Five-0” pulled a 3.8/10 rating and share, in the 18-to-49 demos, and 11.02 million viewers, good for sixth place for the night. “Castle” was 2.5/6 in 18-to-49 demos, and 11.1 million viewers, in eighth place.
It was a big night for CBS’ “Two and a Half Men,” with 15.5 million and 5.6/13 in demos, at No. 1, followed by three other CBS shows: “2 Broke Girls,” 11.5 million with 4.6/11 in demos; “Mike and Molly,” with 12. 7 million viewers, with 4.4/10 in demos; and “How I Met Your Mother,” with 9.9 million and 4.3/12 demos.
ABC’s “Dancing With the Stars” had 17.0 million viewers, the most for the night, but 3.1/8 in demos.
These figures don’t reflect the 7-day playback counts, tallied later in the week.
So was it skin and body etchings pulling in the numbers, or better “Five-0” scripting, or a crossover star?
What say you?