Reruns pose problems for CBS and 'Hawaii Five-0'

April 24th, 2012
By

With CBS offering reruns Monday (April 23) evening, “Hawaii Five-0” took a hit, preliminary overnight ratings indicate. This, amid the tension and emotions of NBC’s “The Voice” and ABC’s “Dancing With the Stars” — the powerhouses of Reality Mondays.
ABC, which normally shows “Castle” at 9 p.m. (10 p.m. Mainland), had a “20/20 DWTS” special, which attracted 10.94 million viewers and a 2.1 adults rating in the coveted 18 to 49 demographics.
NBC’s “Smash,” still a wavering newbie in the time slot, had a new episode that boosted its visibility and drawing power. The show, about the challenges of mounting a Broadway musical, still is juggling the fate of guest star Uma Thurman, adding chemistry and complications to the ongoing battle for the Marilyn Monroe lead in a Broadway show, with breakups and makeups in the ranks. The episode included a spectacular “dream sequence” spectacle involving the entire cast in flower-bright costumes shimmying and shaking in the Bollywood tradition. The payoff ? A respectable 2.1 adults demo and 6.12 million viewers, up 11 percent from last Monday, compared to “Five-0’s” 7.61 million viewers and a 1.6 adults demo.
Face it: Repeats are like leftovers; not everyone shows up for a nibble. So reruns — plus the off-camera health-related temporary departure of Alex O’Loughlin’s Steve McGarrett — have posed a problem for the Hawaii-based procedural.
In fact, with the May sweeps rating period coming up next month, it’s becoming an uphill battle for our local show as it approaches its second-season finale.
O’Loughlin will not be in the highly-anticipated cross-over shows with “NCIS: Los Angeles” coming up next week. On Monday, “NCIS’” Sam (LL Cool L) and Callen (Chris O’Donnell) guest-star on a new “Five-0,” with Danno (Scott Caan) and Chin (Daniel Dae Kim) appearing in “NCIS” on Tuesday. Kim was pulled to action for the L.A. crossover, since O’Loughlin was on medical leave.
Maybe the appeal and karma of "NCIS" will bolster "Five-0's" sagging performance; after all, "NCIS: LA" is the No. 2 procedural, bested only by the original "NCIS," which is consistently the No.1 TV drama. "Five-0" surely can use the lift and perhaps the spill-over audience.
As for the singing and dancing Monday shows, “The Voice” drew 3.7 adults demo, same as last Monday, and “DWTS” was up 3 percent, with 3.0 adults demo.

2 Responses to “Reruns pose problems for CBS and 'Hawaii Five-0'”

  1. Lose $:

    Suck it up MacGarret


  2. Jess:

    It's so much fun when people create problems where there are none. Lovin' the "gimme hits" title too. You make it sound like O'Loughlin is missing half the season! He'll only be absent from ONE episode (not counting NCIS:LA). ONE! NCIS:LA has higher viewership because 1. they're on at an earlier hour and 2. they have a monster compatible lead-in. Both shows can benefit from the crossover, which is why it's done! Hawaii Five-0 is doing well and often wins the hour in the all important demo! Have you even done any ratings research at tvbythenumbers.com?