By Wayne Harada
As suspected, CBS’ “Hawaii Five-0” took a dive in preliminary overnight Nielsen ratings, falling to third place in its 9 p.m. Monday (10 p.m. on the Mainland) timeslot opposite ABC’s “Castle,” which was No. 1, and NBC’s freshman series, “Revolution,” which was No. 2.
The Island-filmed series may be a local fave, but it took a licking with “Revolution” wind up as the spoiler with its post-apocalyptic premise of an America without electrical power. Surely, the Peacock network’s lead-in show, “The Voice,” was a factor, but the Eye network also shuffled its Monday comedy shows preceding the cops-in-paradise procedural, and NBC’s new series emerged as an early season spoiler for Steve McGarrett (Alex O'Loughlin) and ohana, despite the launch of a new Mom McGarrett character (Christine Lahti), who made her debut alongside the return of McG’s nemesis, Wo Fat (Mark Dacascos).
“Castle” led the pack with 11.4 million viewers and a 2.5/6 rating/share in the coveted 18 to 49 demographics, which was down a skosh from last season. However, its “Dancing With the Stars,” also slipping from last year, was an effective lead-in.
“Revolution” followed with 11.0 million viewers and a 3.5/9 rating/share in the18 to 49 demo. For all the hype, “Five-0” just could not get its batteries going, pulling in 8.0 million viewers overall, with a 1.9/5 rating/share among the18 to 49 demo —and and pending a surge among fans who DVR’d “Five-0,” for delayed viewing, this could mark the lowest-ever season H50 debut.
Over-all, NBC owned adults 18 to 49, largely on the power of “The Voice,” though ABC copped more total viewers partially because the alphabet network affiliate in Green Bay, Mich., carried “Monday Night Football,” somewhat inflating the Nielsen numbers.
So let the post-Monday quarterbacking resume: Are the new characters and backstories hindering “Five-0”? Will the romantic angle in “Castle” overpower the anticipated McG love element? Will the mystery and wonderment of an America without juice run its course after a few weeks?
Share your thoughts and observations.