Football playoff lead-in pays off for 'Hawaii Five-0'
Football helped “Hawaii Five-0” score in its special Sunday (Jan. 20) screening.
CBS' coverage of the Baltimore Colts vs. New England Patriots was a powerful and profitable lead-in for "Five-0," giving the island show a real kick in the preliminary overnight Nielsen ratings.
As the network series tapped "Five-0" in the post-game spot, Team Five-0 hurled into the winner’s circle, just like the Baltimore Colts. The game attracted 12.90 million viewers and a 3.4 rating in the 18 to 49 demographics and a 10 share.
So on this special occasion, lead-in was key; the football game drew a stunning 41.53 million viewers and a 14.6 rating in the key demos.
The episode, entitled “Olelo Ho’opa’i Make (Death Penalty),” focused on Chin Ho Kelly (Daniel Dae Kim), in an unbearable position: in prison, with requisite uniform — an Agent Orange, if you will — amid cons he helped book.
His grief about wife Malia comes into play along the way, perhaps on par with his dread about his prospects behind bars. And Jason Scott Lee was among the notable guest stars.
So will this momentum score big again, with another new “Five-0” episode airing Monday night (Jan. 21), with the usual Monday comedy series as lead-in?
“Hana I Wa Ia” is the new episode title, with Kealii Reichel among the guest stars.
But the competition for viewers will be keen — and minus a championship footballer as a lead-in.
ABC’s timeslot leader, “Castle,” airs a fresh episode, and both are threatened by “Deception,” a hot new NBC whodunit with soap opera prowess and appeal.
What are you going to watch?