Show and Tell Hawai'i

'Castle' on a cloud, with a Hitchcock homage—its 100th

April 2nd, 2013

Nathan Fillion as "Castle:" 100th episode paid homage to Alfred Hitchcock's "Rear Window."

It was the 100th episode of “Castle,” the ABC drama, in the 9 p.m. (10 p.m. Mainland) time slot Monday (April 1). It was an homage to Alfred Hitchcock’s “Rear Window,” and the effort paid off.
NBC’s “Revolution” was the other series with a new episode, as CBS’ “Hawaii Five-0” was a rerun.
Quickly, overnight affiliate TV ratings — preliminaries from Nielsen; not much of a surprise:
* “Castle” led with 11.76 million viewers and a 2.2 in the 18 to 49 demo.
* “Revolution” logged 6.66 million viewers and a 2.3 demo.
* “Hawaii Five-0” had 5.32 million viewers and a 1.1. demo.
Can’t rightfully compare a new episode vs. a repeat, but those were the early figures.
Reality shows “Dancing With the Stars” (ABC) and “The Voice” (NBC) led the night, with the former logging 13.78 million viewers and a 2.1 demo, and the latter 13.06 million viewers with a more formidable demo — 4.6.

9 Responses to “'Castle' on a cloud, with a Hitchcock homage—its 100th”

  1. fans are too defensive:

    Yep! Castle turns out to be the most consistent show at the time slot.

    Well, like I have said in the past, NBC is the worse run network out there. They should have left Revolution on all season. Now they are struggling. They dropped in the demo hugely and only got a 2.3 with H50 having a repeat. Seems that Castle is really the most steady of all the shows in its viewership and demo.

    It speaks though to how weak the shows are when the highest demo is now 2.3. H50 and Castle are always around 2.0-.2.2; with Castle usually beating H50.

    Revolution still has a chance to recover (although a slim one) with no H50 next week at all and Castle having a repeat.

    But honestly, NBC blew it taking this show off the air. Shows like The Voice can go away for months and come back strong; but shows that are serialized and are growing a storyline and need to build a viewership that gets hooked on the story being told need to have a full season and a cliffhanger after that.

    NBC deserves last place in the networks. Revolution is a good show, much better story than H50, but people have a short attention span and 4 months is too long..

  2. Dino:

    don't worry about castle. 5-0 has come in 2nd to castle more times than not, and yet, CBS is still renewing it. if it were a big problem, CBS would cancel 5-0. the general public would rather see castle than 5-0. it's all good....they are both good....

  3. fans are too defensive:

    The only reason H50 is being renewed is because it has a syndication deal with TNT and they need at least 88 episodes to get to syndication. That means at least 17 episodes next season.I believe that Castle is already in syndication (not sure though.)

    If H50 had these low of ratings in season one it would never have gotten syndication and probably would have been canceled back then. Syndication brings big money to the network and they can recoup losses when it kicks in. That is why CBS tolerates these kind of ratings for shows in 3rd and 4th seasons.

  4. Manoa Kahuna:

    The writing on H5O is poor. The required product placements for their car sponsor with boring shots of cars spinning around and long talks while driving leave little time for character development or interesting plotting.However, considering the acting skills displayed maybe it's just as well.

  5. fans are too defensive:

    I just got this Google Alert. To show how much H50 has declined since last season, notice that the 2011-2012 season had an average demo of 2.9 and an average viewership of 10.67 million:

    Year-to-year, Hawaii Five-0 was down by an astounding 47% in the demo (vs a 3.4 rating) and 34% in viewers (vs 12.19 million). It should be noted that last season’s opener had the advantage of airing on the same night as the first Ashton Kutcher episode of Two and a Half Men.

    Still, this season’s opener represents an all-time low for Hawaii Five-0 in both the demo and viewers. That’s not good.

    Reference point: The 2011-12 season averaged a 2.9 rating in the 18-49 demographic and 10.67 million viewers.

    You should go to the link and see each week’s ratings for this season. It is between 1.8 and 2.5 (except the football episode). But it mostly is around 2.0 and 2.1. That is quite a drop from season two, and especially from season one.

  6. theDman:

    @Manoa Kahuna, I think the product placement is necessary from the network's point of view, because you can be assured, the show is currently losing money. Now, a lot of other shows do too, but the network needs (wants?) more revenue for the episodes, to stem the tide of red ink. This really is an expensive show to produce.

    However, if the show was rated in the top 10, I don't think you would be seeing these product pitches.

  7. Wayne Harada:

    Yes, "Castle" already is in syndication — on TNT, in fact.

  8. fans are too defensive:

    Thanks, Wayne! I thought I had read that. 🙂

  9. Rima Atherley:

    Great writers aren't aplenty - I think you have done a good job here. Nice Job.

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