Continuing its downward glide in its Friday night slot, CBS’ “Hawaii Five-0” dipped a skosh in the preliminary overnight Nielsen ratings for Oct. 11, though generating the most viewers among competitors; but ABC’s “Shark Tank” eked out a win in the valued 18 to 49 demographics.
Not a good omen, of course. “Five-0” logged 9.08 million viewers and a 1.4 in the demo; “Shark Tank” had fewer folks tuned in (6.41 million) but a better 1.7 demo rating. “Five-0” was the lone new drama at 8 p.m. (9 p.m. Mainland), opposite Fox’s “Sleepy Hollow,” which was a repeat attracting 2.22 million viewers and a 0.7 demo. Some time soon, NBC will schedule "Grimm" opposite "Five-0," setting up a competish that likely will be like the Monday battle between "Five-0" and ABC's "Castle."
Anyway, the evening’s top-rated show was CBS’ “Blue Bloods,” an hour later, which drew 10.9 million viewers and a 1.4 demo. So goes the rather sedate nature of prime time Friday.
But without question, “Five-0” needs a lift, a band aid, or even a transfusion to rebound.
The latest ratings come a day after CBS announced an interactive “Fan Built Five-0” campaign, now under way through Oct. 31, where viewers can help mandate six key story points for an episode to be filmed early next year; the CBS website, http://www.cbs.com/H50vote is soliciting ideas for Scene of the Crime, The Victim, The Murder Weapon, the Evidence, The Suspect and The Takedown. Sounds like a valid idea but an act of desperation; we’ll discuss this effort in our next blog.
And the Friday ratings also follow Thursday’s dismal and alarming cable TV ratings; “Five-0”now is in syndication, with two back-to-back episodes airing on TNT, which paid $2.5 million per episode for the rights. Alas, a bleak reality — or wake-up call, if you prefer, has emerged: “Five-0” is a no-go. It failed to make the 100 top cable TV shows for Thursday, so the TNT deal is a dud. It’s not building fanship — new or loyal, on-the-fence or curious — and the implied notion that the old shows might help the new show grow seems to be DOA.
The Oct. 11 episode, entitled “Ka ‘ola ‘i‘ o ma loko,” featured guest actor Jorge Garcia as a conspiracy theorist who helps the “Five-0” solve the mystery of a vintage scrimshaw that figures in the murder of a wealthy couple ... and the theft of a King Kamehameha statue containing a trio of valuable Italian rings on the Big Island. He has his own brand of charisma and presence, and he makes a pitch to work again with the "Five-o" gang, so he'll surely recur. But he didn't make the rating meter jump.
The plot was a stretch ... and committed a bit of sacrilege to remove, and tamper with, an iconic statue revered by the Hawaiian community. Even if the Big Isle one is a duplicate of the Honolulu one.
It almost seems as if the writers did its own in-house Fan Built Five-0, throwing in ideas to fulfill a script. Still can’t fathom Kamekona flying a chopper; who’s running his shrimp wagon? And Kono Kalakaua still away and on the lam?
By the end of the episode, Catherine officially moves on from her intelligence position with the Navy (thus terminating her official link to beau Steve McGarrett) to take on a new job with her ex-beau complete with the seal of approval from McG that all will be well. You know some romantic conflicts are coming up.
If only the ratings would go up, too