November 2nd, 2013
It’s all about how you count ‘em.
Friday’s (Nov. 1) preliminary overnight TV ratings indicate that CBS had the most viewers (9.745 million), though ABC won the covered 18 to 49 demographics (1.5 rating) that drive the advertising dollar.
In the 8 p.m. (9 p.m. Mainland) hour that matters to us, CBS’ “Hawaii Five-0” reflected that counting strategy. It won the viewership tally, with 9.61 million, but its 1.3 rating in the demos was No. 3 for the hour. In comparison, ABC’s “Shark Tank” pulled in 7.11 million viewers and a demo of 1.9; NBC’s “Grimm” finished with 4.95 million viewers and a 1.5 demo; and Fox’s “Sleepy Hollow” logged 1.82 million and a demo of 0.5.
With “Hawaii Five-0’s” Halloween-themed show, there were tricks and treats. A howlathon, silly and slightly bloody, but befitting the season. The 18 to 49 demo for "Five-0" was a 1.3 percent dip from last week’s 1.4 rating, which put it third in the slot this week; the seasonably excusable Halloween elements ranged from blood-sucking zombies on the beach, a headless corpse in the morgue, Max succumbing to unknown causes, a ghostly lair that made Danno afraid to enter because he’s claustrophobic, an unlikely prankster tossing toilet paper in a tree at Danno’s pad, and more.
But McGarrett, who passed out Halloween candy, was a dandy with his eyes. Yep, his eyeballs did a lot of acting. In gazes. In stares. In quizzical glances. In somewhat stunned glares. Many instances of jeepers peepers.
So the eye-opener of this installment of season four is simply this: “Five-0” can continue to win the hour with viewership, but it still is struggling to lead the demos, finishing third in this week’s prelim tally, behind “Shark Tank” and “Grimm.” Perhaps the lower figures are in line with the lower expectations on Friday nights.
The plot engaged a mad scientist-doctor, in cahoots with the father of a young man, whose brain was messed with. And oh, Catherine had her own demons to address — in the wake of the death in the last show of her ex-beau and short-lived new boss Billy. And Kono was as invisible as a ghost — still on the lam and doing who knows what.
Chin Ho, of course, was left with the responsibility of crime-fighting; he always saves the day with his sleuthing.
Most watched Friday show? CBS’ “Blue Bloods,” which had 10.69 million viewers tuned in and matched its 1.3 demo last week.
Best demos? “Shark Tank,” with 1.9 rating, followed by ABC’s “20/20” (1.5 demos) and “Grimm” (1.5 demos).
For what it must cost to produce and film “Hawaii Five-0” here, hope there’s a decent bang for the advertising dollar, since an ascent in the ratings count remains a major challenge for our homegrown show. It’s a juggling match, for sure, since the network needs to produce more shows for syndication on TNT, where the show still hasn’t found its niche or muscle or slot.
What’s your opinion?