Show and Tell Hawai'i

Friday is a ratings payday and safe haven for 'Five-0'

February 1st, 2014

“Hawaii Five-0” is on the rise, attracting 11.3 million viewers Friday (Jan. 31) night, with a 1.7 rating in the preferred 18 to 49 adult demographics up two-tenths from last week. The numbers may rise when the overnight Nielsen ratings are adjusted.
The island-based CBS series was the evening’s No. 2 most-watched show, following No. 1 “Blue Bloods” which drew 12.79 million and a 1.6 demo, up two-tenths from its Jan. 17 episode.
Simply put: Friday has become a safe haven — and a ratings payday —for “Five-0;” just look at the struggles the new Josh Holloway show, “Intelligence,” is taking in the 9 p.m. Monday slot formerly occupied by “Five-0.”
Crime in paradise is paying off, even if the best demo was posted by ABC’s “Shark Tank,” opposite “Five-0” in the 8 p.m. (9 p.m. Mainland) hour, with a 2.1, down a tenth from its season-high 2.2.
With CBS’ “Undercover Boss” watched by 9.23 million (with a 1.7 demo), the Eye network had the most viewers (6.14 million) but ABC had the best 18 to 49 adult demo (1.7 rating).
This week’s episode, entitled “Na Hala A Ka Makua (Sins of the Father),” reflected traditional “Five-0” traits: bromance banter in the car, cop chases and crashes, bad guy who could be unjustly jailed, daughters with problems with fathers (or vice versa).
McGarrett (Alex O’Loughlin) and Danno (Scott Caan) are unwillingly car-jacked and held hostage at gunpoint in their car when runaway prisoner Parrish (Michael Madsen) kidnaps the “Five-0” duo. He tells his captors that he was framed for the time he spent in prison and seeks the witness who might possibly undo the injustice, but the dude is found dead in his home, site of the usual gunfire (the ‘hoods vs. the cops). The gunfight allows Parrish to hele on to freedom.
Of course, SWAT Capt. Grover (Chi McBride) is part of the force seeking Parrish and he gets a call from McG who reports under threat of being shot that the escapee had been sighted in Waianae, so the brigade rushes over to find...nothing.
Between the carguments and the shots fired, Kono (Grace Park) and Chin (Daniel Dae Kim) wonder why they can’t reach McG and Danno via phone. Of course, this duo are the wizards of the office search and they identify the witness.
While on the lam, Parrish finds his estranged daughter Lauren (Lyndon Smith) who has a box full of unopened letters from dad, but two fraudulent FBI officers who had visited her home find Parrish and his daughter at Tantalus, where vistas of the city and Diamond Head provide a scenic backdrop for more shooting. Alas, this daughter loses her dad — but gets to say her final aloha.
This dad-daughter conflict parallels the opening scenes where Grace (Teilor Grubs) has issues with her school and Danno is called in to face the music together; he’s not a happy camper that she’s in trouble, and being expelled plus being the daughter of a cop, after all. The resolution prior to the final credits says it nicely: daughters can connect with a compassionate dad.

23 Responses to “Friday is a ratings payday and safe haven for 'Five-0'”

  1. Pammie:

    Yes , Friday is a safe heaven for h50. A low rated night . H50 has a very protective spot there . It has the biggest lead in than any show of the night and it is not airing at the tougher 10 pm slot. Only drama to watch at 9 pm yesterday

    Intelligence got a 1.5 last Monday , but H50 would had been destroyed on Monday and that's why CBS moved it from there. Last season Castle and Revolution beat it . This season with Blacklist being stronger than Revolution , the bleeding would had been fatal for H50.

    We know h50 will be renewed because they need to produce more episodes. But considering the high costs and that after 6 months airing on syndication numbers are weak, the interesting part will be for how long it will survive.

    I prefer to see the half numbers of the shows because it tells u how the demo gains r drops.

    Half hours from MediaInsight . CBS was able to gain demo in each half hour from 8 to 9 PM. But then H50 dropped from 1.9 to 1.7. ST jumped from.11 to 1.9.

    8 pm

    ABC – Last Man Standing
    Viewers: 6.87 million (#2), A18-49: 1.5/ 5 (#2t)

    CBS – Undercover Boss
    Viewers: 8.46 million (#1), A18-49: 1.5/ 5 (#2t)

    NBC – Hollywood Game Night (R)
    Viewers: 3.50 million (#4), A18-49: 0.9/ 3 (#4)

    Fox – Bones
    Viewers: 6.70 million (#3), A18-49: 1.6/ 6 (#1t)

    CW – The Carrie Diaries (season or series finale)
    Viewers: 1.01 million (#5), A18-49: 0.4/ 1 (#5)


    8:30 p.m.

    ABC – The Neighbors
    Viewers: 4.33 million (#3), A18-49: 1.1/ 4 (#3)

    CBS – Undercover Boss
    Viewers: 10.00 million (#1), A18-49: 1.9/ 6 (#1)

    NBC – Hollywood Game Night (R)
    Viewers: 3.26 million (#4), A18-49: 0.9/ 3 (#4)

    Fox – Bones
    Viewers: 6.93 million (#2), A18-49: 1.6/ 5 (#2)

    CW – The Carrie Diaries (season or series finale)
    Viewers: 825,000(#5), A18-49: 0.3/ 1 (#5)


    9:00 p.m.

    ABC – Shark Tank
    Viewers: 6.99 million (#2), A18-49: 1.9/ 6 (#1)

    CBS – Hawaii Five-O
    Viewers: 10.90 million (#1), A18-49: 1.7/ 5 (#2)

    NBC – Dateline
    Viewers: 5.10 million (#3), A18-49: 1.0/ 3 (#3)

    Fox – Enlisted
    Viewers: 2.79 million (#4), A18-49: 0.8/ 3 (#4)

    CW – Supernatural (R)
    Viewers: 736,000 (#5), A18-49: 0.3/ 1 (#5)


    9:30 p.m.

    ABC – Shark Tank
    Viewers: 7.74 million (#2), A18-49: 2.3/ 7 (#1)

    CBS – Hawaii Five-O
    Viewers: 11.35 million (#1), A18-49: 1.7/ 5 (#2)

    NBC – Dateline
    Viewers: 5.97 million (#3), A18-49: 1.1/ 4 (#3)

    Fox – Raising Hope
    Viewers: 1.90 million (#4), A18-49: 0.6/ 2 (#4)

    CW – Supernatural (R)
    Viewers: 802,000 (#5), A18-49: 0.4/ 1 (#5)


    10:00 p.m.

    ABC – 20/20
    Viewers: 5.57 million (#3), A18-49: 1.8/ 6 (#1)

    CBS – Blue Bloods
    Viewers: 12.74 million (#1), A18-49: 1.6/ 5 (#2)

    NBC – Dateline
    Viewers: 6.38 million (#2), A18-49: 1.2/ 4 (#3)


    10:30 p.m.

    ABC – 20/20
    Viewers: 5.33 million (#3), A18-49: 1.6/ 5 (#1t)

    CBS – Blue Bloods
    Viewers: 12.83 million (#1), A18-49: 1.6/ 5 (#1t)

    NBC – Dateline
    Viewers: 6.56 million (#2), A18-49: 1.3/ 4 (#3)

  2. AniMatsuri:

    Whatever. Last week Grimm didn't have H50 to compete with it and it's ratings didn't do as well H50's did this week.

  3. wop ur jaws:

    Do we know when shows will be renewed? I read a day or so ago, that Bones has been renewed for a tenth season. Also Sean Saves The World has been canceled, also a couple of days ago. As for CBS, I'm still concerned about Hawai'i 5-0, The Mentalist, The Crazy Ones and Intelligence being on the bubble. I don't understand how Blue Bloods survive and not Hawai'i five 0, since Hawai'i Five 0 has a higher demo ratings consistently. Should both survive, I think Undercover Boss is the nights' Ghost Whisperer or Touched By Angel or nights past. It seemed to me, that at least one show on Friday had a more moral and spiritual vibe. Fridays for many is the night of choice to stay home before a big weekend comes around. I like H 5-0 on Friday although Thursday night would work as well since NBC lost a lot of steam.

  4. wop ur jaws:

    Hostages is a done deal but it was doomed from the start against The Blacklist. Unfortunately anything going against The Blacklist is going to fail. Like Hawai'i Five 0 against Castle. Sometimes the best shows get axed way before it gains traction. At least there are more than a few really well produced shows on TV.

  5. Belle:

    Wow! O.o Truly mind-numbing, "Pammie"! LOL Why do you even bother with so much insignificant and/or incorrect minutiae? Sorry H50's strong ratings ruined your day.

  6. Pammie:


    Last week Grimm competed with a h50 rerun. So two dramas to chose from, even if a rerun. As media points out CBS dramas were the only dramas airing at those slots. No everyone wants to watch Dateline.


    Ha. I am not the one in need to defend my show week after week because I know is a weak performer. My favorite shows Backlist and The Walking Dead are doing awesome so I actually have no worries. My favorite shows are N . One in network and cable.
    And sorry to tel u but the Friday winner is still ST.

    BTW. I bet u know. How is h50 doing on TNT? 🙂 Probably has send TNT is thrilled with the numbers.

    Soon we will have more to talk about , H50 trial is getting close.

    The trial is getting interesting. $100 million , wow !

  7. melissai:

    Regarding the above, whatever did happen to H50 on TNT? It used to be on evenings, but now it's never on the schedule. I know the ratings were nothing to cheer about for TNT, but it's my understanding they pay regardless.

    I have noticed an overall improvement in writing this season that didn't seem to be having an effect on ratings the first half of the season. But I always thought better writing might bring some viewers back, and it seems this may be the case as more people are now watching. I know the demo isn't great and they want younger viewers, but this may be as good as it gets. I do continue to think that along with the somewhat better writing, that if the producers would just give up on all the extended-family storylines that the show would do better yet. How many girlfriends must Danno have? Gracie must have trouble keeping them straight, and I know I sure do.

  8. Belle:

    @Pammie, you mean soon YOU will have something more to talk about besides one tenth of a point in the half hours, irrelevant CSI:NY and syndication? LOL Maybe you can get into the courtroom and provided updates for us after they're put through the special "Pammie filter"? You do obsessively immerse yourself in your favorite shows too? Or just one you claim not to even watch? Bizarre.

  9. melissai:

    Wayne, I enjoy your blog and occasionally weighing in, but there is one internet troll who continually is making derogatory comments about others here. I have noticed regular commenters leaving, which may be the goal of this particular person. I know you have asked for civility several times, but maybe it's time for the Star-Advertiser to begin banning such people. I know you want your readers to be able to freely comment on your blogs, but this one internet troll went too far months ago.

    By the way, Pammy, what is the $100 million trial you are referring to? I must've tuned out on that.

  10. melissai:

    Oh yes, sorry, I see you added a link, and I had been hearing about this. The last big thing I heard regarding H50 was the garage explosion. Grade school science--don't leave a big pile of oily cloths in your garage, or anywhere.

  11. LittleLady:

    I don't understand what's going on here. I have been watching the numbers all season and they have steadily been going up, that's a good thing, right? This blog right here says H50 was the second most watched show of the night. Second is pretty good if you ask me. The ratings from TNT aren't important and mean nothing in the long run. I personally feel TNT is pleased with H50, as I noticed more & more airings, even if it is on late at night. They can't expect high numbers at that hour when people are sleeping.I think Belle is right, a lot of this info is insignificant in the long run. H50 is getting stronger each week, so maybe it is just a better fit for Friday nights. Who cares what night it's on as long as it is on. CBS obviously is pleased, they have 3 episodes set to air on February 14th. BTW on twitter someone asked Peter what was the odds of a season 5 and he replied he would bet money on it, sounds good to me.

  12. Manoa Kahuna:

    Chi McBride is the (not so) 'secret sauce' to H50's success in stopping the ratings bleeding this season.

    He supplies the strong counter to Alex O'Laughlin that little Scott Caan never achieved.

  13. theDman:

    I agree with melissai, the resident troll is just a pain and adds nothing here. Wayne, I think this clown has got to go.

    As for the renewals, were not the past renewals of H50 done in March? That would mean one more month before they make a decision.

    I don't know, the show is better overall this year, but is it good enough? Like others have already said, I have seen where the TnT re-runs have disappointed. I would think that deal is what drove the renewal of this current season, because I can tell you, *cough* *cough* their DVD sales are not going to make up the difference.

  14. wop ur jaws:

    In general, the tv environment has changed so much that whomever is measuring the success or failure of a show perhaps could look at the changing times. With on demand, cable and the internet including Netflix, Hulu Plus and Amazon Prime, audiences are spread out when it comes to viewing choices. Gone are the days of a three station world with PBS in its infancy. When Hawaii 5-0 the original was on, it was gritty and foreign in its story lines and visuals. Hawaii was the IT state and everyone wanted to guest star on that show. Nowadays, I feel there is little loyalty to shows and even if a viewer did like a show, the ability to channel surf while your show is on is almost automatic for some. I don't know what the answer is for a show t be mega successful, but with such dinosaurs still on such as two and a half men, you wonder if a show is most successful when it is dumb-ed down to reach pockets of viewers that relates to the more sarcastic and anti liberal feeling population ie. duck dynasty.

  15. Wayne Harada:

    H50 is strong on a weak night -- Friday. generally the day of the week CBS sends before cancellation.
    In H50's case, it's practically a done deal for another season renewal -- the fifth. The network and the show would benefit from as many seasons as feasible, since the show already has a TNT syndication deal, with more episodes available, the more in the bank. It's been reported that CBS will get $1 million per show in the TNT deal, so do the math.
    In syndication, H50 has a way to go to become the kind of moneymaker like USA's "NCIS," "NCIS: LA," "Law and Order: SVU" which have a very large and suportive audience, hence the number of nights and multi-episodes showing each week.
    If CBS kept H50 in its original Monday slot, the show would be in dire straits. On Friday, it's a hit of sorts.

  16. LittleLady:

    Thanks for the info Wayne, it makes sense, "strong on a weak night". If I remember correctly I remember reading(a while back) that each episode of H50 cost about $2 million. If they are getting $1 million from TNT per episode, that is half the cost. If you add it advertising dollars and money they are making overseas(where the show is EXTREMELY popular) I bet they are making money hand over fist. Hopefully this is all true and the show sticks around for a long time. I have been an Alex fan for a very long time and he deserves this much success and happiness. Since we are going to be getting reruns for the next several weeks(because of the Olympics) I wonder if they already know they are going to renew. Peter seems pretty confident. Between the tweet I posted above and this comment he made on Instagram; @plenkov Allow me to translate: job security for our #H50 ohana. #grateful #Mahaloforwatching I think Peter knows already and is just waiting for CBS to make the announcement. Thanks again for the nice write up, Wayne.

  17. theDman:

    Well, I have to yield to Wayne about the renewal subject, he certainly knows more about this biz than I do.

    How does TnT terminate the contract though, if they don't like the ratings that are coming with the re-runs? Is it open-ended?

  18. LittleLady:

    Just saw the final ratings. Hawaii Five-0 was adjusted up to 1.8, from 1.7 (second highest demo of the night ST got 2.1) and the viewers were adjusted slight up to 11.24, up from 11.13(also the second highest of the night, BB got 12.93. Sounds good to me. Oh and the @theDman, as far as terminating of the contract with TNT, I would think it would be like any other contract, difficult to terminate and lots of lawyers involved. Still not worried about the TNT ratings. They will get there once they start airing it at an hour when more people are awake. They can't possible expect a show that airs at 11pm or 12am to get the same ratings as a show that airs at 8/9pm. Once they get the early time slots the numbers will go up. BTW, there is an episode on TNT tonight.

  19. Belle:

    @Wayne, well said re: H50 performance and Friday viewing. H50's final numbers are very impressive for a Friday! Interesting that the night before, Elementary rated a 1.9 with 10.34 viewers! And that's during the week, and with little competition (at 10:00 though).

  20. Pammie:


    Glad u saw the link. It is a pretty interesting trial and it involves Mr. Litto , the heirs and CBS. And considering the money involved I think it is going to get ugly. As a big fan of the Original my eyes are in this trial.
    For whatever reason the news about this trial are not much in the media. But THR , THE Hollywood Reporter , is keeping a close in it.


    This is your site and of course you decide, but tvbtn has moved their comment section to Disqus. This seems to have stooped a couple of commenters that were making personal attacks and using degoratory responses to posters that said what they didnt like about the show. So far the use of insults have stopped there. So far 🙂

  21. Pammie:


    The TNT deal for h50 is §2.4 million per episode. And cbs Elementary has just reached a $3 million one. BB has reached a deal too but numbers have not been released yet.
    Although those prices can be modified if the show doesn't deliver the numbers promised. And the cable channel can even decide to stop airing the show.

    Yes, h50 Season Five was never a doubt. As tvbtn reported today Friday is a Syndication Warehouse Residents night.

    ' Friday CBS syndication warehouse residents Hawaii Five-0 and Blue Bloods are in their fourth seasons, and theCancellation Bear sees no reason why they won't make their fifth, so he's moving his prediction for both to "certain to be renewed".  Hawaii Five-0 gets the headline this week, Blue Bloods next week"

  22. Belle:

    The renew/cancel index includes results from December 30, 2013 - February 2, 2014 so H50 was just upgraded on the index due to Friday's excellent ratings (as well as the mutually beneficial syndication deal which has been in place since season 1). Nothing has changed with the syndication but Friday ratings for H50 officially put it as a lock for renewal as far as TVBTN's predictions.

  23. Belle:

    More good ratings news! From CBS:

    "HAWAII FIVE-0 posted its largest live plus 3-day audience (14.06m, a gain of +2.82m from live same day) since Jan. 2, 2012 and best live plus 3-day adults 18-49 ratings (2.8) and adults 25-54 ratings (3.7) of the season."

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